Joelle has spent two decades working with entrepreneurs. In February 2020, she became the CEO of North Forge Technology Exchange in Winnipeg, an organization of which she was a founding board member in 2015. Joelle has recently become a co-Founder and general partner for the Women's Equity Lab (WEL) Manitoba; she is creating and managing a fund to increase the number of women angel investors in Manitoba that will invest in new businesses.
Joelle sits on two national boards. The Canadian Council of Small Business and Entrepreneurship (CCSBE) and the Women Entrepreneurship Day Organization (WEDO). Joelle is also the co-chair of the Business Administration Advisory Board for Red River College and the co-chair for the University of Manitoba Education, Entrepreneur and Student Experience Committee. Other committee work includes the Inuit Business Development Hub External Advisory Council, the University of Manitoba Faculty of Science Innovation and Commercialization Committee, the Lab2Market SteeringCommittee, the Red River College ACE Entrepreneur-In-Residence Advisory Committee and she is an advisor for Red Leaf Capital, a Manitoba VC firm.
In recognition of her work, Joelle received the Volunteer of the Year from the Winnipeg Chamber of Commerce in 2017. She received the Board of Directors Excellence Award – Business Community Partner from the Manitoba Filipino Business Council in November 2016.
Her past appointments include governance roles with the Winnipeg Chamber of Commerce, Balmoral Hall School for Girls, the Eureka Project and the Foundation for the Advancement of Entrepreneurship.