Brenda Frisk

Head, Lab2Market West
photo of Brenda Frisk, Lab2Market West Head, Lab2Market West

Brenda Frisk has worked extensively with digital technologies in commercial, education and not-for-profit communities. Brenda has worked with education communities worldwide to support and enthuse design thinking and focus on customer experience. She has won several awards for the innovative use of technology in education.

Brenda recently returned home to Winnipeg after living in New Zealand and Australia. Brenda started her career teaching and developing digital programs that bridged her students with industry innovations—developing innovative digital programs and mentoring educators in digital transformation.

Spearheading Lab2Market West at the University of Manitoba, Brenda and her team of talented marketing specialists, facilitators and industry mentors deliver a cohort-styled program. L2M West is focused on empowering researchers to commercialize their innovations and technologies.

Brenda has supported organizations' future digital visions with design and delivery leadership of virtual learning environments, and analytic ecosystems to the founding executive for an NZ 3D software start-up focused on 3D visual solutions in aviation, transportation, manufacturing, utilities, and education.

Brenda Frisk has an entrepreneurial mindset with expertise in developing strategic responses to digital disruption of traditional business models. Strength in digital agility, disruption and transformation.

As an entrepreneur, Brenda is also working on several of her initiatives while mentoring new CEOs to help them navigate the start-up waters.

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The University of Manitoba campuses are located on the original lands of Anishinaabeg, Cree, Oji-Cree, Dakota, and Dene peoples, and on the homeland of the Métis Nation. We respect the Treaties that were made on these territories, we acknowledge the harms and mistakes of the past, and we dedicate ourselves to move forward in partnership with Indigenous communities in a spirit of reconciliation and collaboration.